Friday, 13 March 2015

OUGD603 - Extended Practice: D&AD John Lewis (Primary Research)

Grace and I met up in Liverpool to carry out some primary research into their existing packaging. It was really interesting to analyse the packaging and consider the range of scales we will need to produce. We also spoke to the people who work there to find out more about their delivery packaging, even they said it needed updating. We were also able to take inspiration for the colours used, these examples are illustrated on the boards we submitted.

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