Primary Research
Below is some of the primary research I carried out for Sophie's branding. I went into various shops in Leeds to have a look at swing tags and analyse the designs of them.
Secondary Research
Sophie linked me to her Pintrest so that I could see what is on there in terms of inspiration. This was really helpful when working on her designs as I could understand exactly what she wanted. Below are also some photographs of some research I did one night on my phone when considering props for photography.
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