OUGD603 - Extended Practice: DSM Visit/Briefing

Today Design Something More came and visited us and gave us a presentation. They are three individuals who have decided to leave Elmwood studios and set up on their own. This is really interesting to me, as I always find it fascinating when people decide to set up their own studio as it just goes to show that a lot of people get to a stage where they feel as though that is the only way they can push themselves further, and I can see this happening to me one day. 

I wrote some notes throughout their presentation:

Everything in blue is linked to my dissertation

• 3 man company
• Based in Duke studios in Leeds
• Couldn't show any past work due to confidentiality agreements
• Hungry Sandwich Club created their video for them
• Why do brands need your help? - Naomi Klein book 'No Logo' 
• How can we make brands better?
• What is a brand? - A brand is a logo (badge) an identity (looks and sounds)
• Strong branding examples - MacMillan, Nike, Dyson, Obama
• Ikea branding - Family bard, cook book, advert - All of these things give a much bigger idea of the brand (An example of democratised design)
• Cif bottle - There are things that don't work and yet we expect a lot from a product
• If you stand for something and create a wonderful experience then people will care
• Brands which are wonderful experiences are better
• Waitrose - Consider the community
• Innocent - Do something else
• Second moment of truth - Experience of opening a product (Research for dissertation)
• Rory Sutherland - Ted Talks
• Supermarkets need a point of difference - One will always be the cheapest
• Design is an opportunity to make a difference
• We can be broader as designers
• How many brands are not actually wonderful experiences?
• Gov.uk website
• Movember
• Henry Ford - People gravitate to what they know, we all fear change. We help people understand and persuade
• Service means a lot - People want experience with people